pure abundance™ style-prep™
Nature's boost for fine hair. This pre-style treatment infuses hair with all-day weightless volume that feels naturally yours.
damage remedy™ daily hair repair

Leave-in treatment that instantly repairs and protects from heat styling. Detangles and helps protect from breakage and damage due to heat styling.

be curly™ style-prep™
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.
smooth infusion™ style-prep smoother™
Pre-style treatment creates a smooth surface on hair to make styling faster and easier. Defends against humidity for up to 12 hours.
smooth infusion™ naturally straight
Curl straightener that progressively loosens curls so hair becomes straighter with every use. Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Makes straight styling faster and easier.
be curly™ co-wash
Condition and remove build-up from your curls while cleansing your scalp with our sulfate-free formula that moisturizes hair for up to 3 days with certified organic babassu oil. Fight frizz and improve the look of curls with every use.
be curly™ intensive detangling masque
Easily separate the most tangled curls and coils while moisturizing with certified organic babassu oil and shea butter. Fight frizz and improve the look of curls with every use.
invati™ exfoliating shampoo

Cleanses, exfoliates and renews the scalp with wintergreen-derived salicylic acid. Removes build-up of sebum and product residue that can clog pores and affect healthy hair.

Contains densiplex™—an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric. Use the invati™ system for thicker, fuller hair.

Invati™ means "invigorate" in Sanskrit and taps the power of Ayurveda—the ancient healing art of India—to help revitalize the scalp with turmeric.

invati™ thickening intensive conditioner
Thickens and intensely conditions hair with three times more natural oils and butters.*

Soy protein and naturally derived amino acids mimic hair's building blocks to help weightlessly thicken hair from within.

Contains densiplex™—an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric. Use the invati™ system for thicker, fuller hair.

Invati™ means "invigorate" in Sanskrit and taps the power of Ayurveda—the ancient healing art of India—to help revitalize the scalp with turmeric.

*Than invati™ thickening conditioner.
invati™ thickening conditioner

Soy protein and naturally derived amino acids mimic hair's building blocks to help weightlessly thicken hair from within.

Contains densiplex™—an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric. Use the invati™ system for thicker, fuller hair.

Invati™ means "invigorate" in Sanskrit and taps the power of Ayurveda—the ancient healing art of India—to help revitalize the scalp with turmeric.

invati™ scalp revitalizer

Helps keep the hair you have longer.* Contains densiplex™—an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric.

Use the invati™ system for thicker, fuller hair.

Invati™ means "invigorate" in Sanskrit and taps the power of Ayurveda—the ancient healing art of India—to help revitalize the scalp with turmeric.

*Reduces hair loss due to breakage, in a 12-week clinical test of the invati™ system.

invati™ travel-size 3-step system
97% naturally derived* invati™ solutions for thinning hair, reduces hair loss by 33%** to help you keep the hair you have longer and taps the power of Ayurveda (the ancient healing art of India) with densiplex™—an invigorating blend of ginseng and certified organic turmeric.

The 3-step system includes:
STEP 1: EXFOLIATE
invati™ exfoliating shampoo
STEP 2: THICKEN
invati™ thickening conditioner
STEP 3: ACTIVATE^
invati™ scalp revitalizer

*From plants, non-petroleum minerals or water.
**Due to breakage, in a 12-week clinical test of the invati™ system.
^When massaged in.
invati men™ nourishing exfoliating shampoo
Cleanses and exfoliates the scalp with wintergreen-derived salicylic acid to remove build-up that can clog pores. Conditions to help strengthen thinning hair.
invati men™ scalp revitalizer
Leave-in scalp treatment formulated with amla to instantly thicken your hair at the root and a blend of potent plant actives to help invigorate your scalp when massaged in.
invati men™ travel size system
Invati men™ solutions for thinning hair. Reduce hair loss* with 98% naturally derived** invati men™—4 out of 5 men say their hair feels stronger and looks thicker.✝ For best results, use the 2-step system.
Just 2 simple steps, once a day, every day:
Step 1: EXFOLIATE
invati men™ nourishing exfoliating shampoo
Step 2: THICKEN AND INVIGORATE††
invati men™ scalp revitalizer

*Due to breakage in a clinical test of the invati men™ system after 12 weeks.
**From plants, non-petroleum minerals or water.
✝In a 12-week consumer test.
✝✝When massaged in.
dry remedy™ moisturizing shampoo

Nourishes and moisturizes dry, brittle hair—with our patented deep-moisture complex featuring buriti oil, a wonder of nature—leaving hair soft, supple and shiny.

dry remedy™ moisturizing conditioner

Nourishes and moisturizes dry, brittle hair—with our patented deep-moisture complex featuring buriti oil, a wonder of nature—leaving hair soft, supple and shiny.

dry remedy™ moisturizing masque

Intensive masque moisturizes and helps seal in intense hydration—with our patented deep-moisture complex featuring buriti oil, a wonder of nature—leaving hair soft, supple and shiny.

color conserve™ shampoo
Gentle, plant-infused shampoo helps protect color by preventing and fading.*

Start with Aveda hair color.

*When using the color conserve™ shampoo and conditioner system.
color conserve™ conditioner
Plant-based conditioner seals hair cuticles, helping keep hair color vibrant longer.*

Start with Aveda hair color.

*When using the color conserve™ shampoo and conditioner system.
color conserve™ daily color protect
Leave-in treatment instantly intensifies color radiance. Seals and smooths the cuticle for increased shine.

Start with Aveda hair color.
damage remedy™ intensive restructuring treatment

Intensive treatment packed with quinoa protein strengthens damaged hair with deep repair. Leaves hair feeling healthy, smooth and strong.

sun care after-sun hair masque
After-sun formula with morikue™ protein. Tamanu oil and certified organic coconut oil moisturize sun-exposed hair. For all hair types.
sun care hair and body cleanser
Color-safe formula with corn-derived chelator gently removes chlorine, salt and product residue. Tamanu oil and organic coconut oil help maintain moisture balance. With green tea, certified organic sunflower oil and vitamin E. For all hair types.
damage remedy™ restructuring shampoo

Gentle shampoo with quinoa protein helps repair and strengthen damaged hair, while naturally derived conditioners help leave it smooth and soft.

damage remedy™ restructuring conditioner

Conditioner with quinoa protein helps repair and strengthen damaged hair, while naturally derived conditioners help provide intense detangling and leave it smooth and soft.

rosemary mint shampoo
Weightless cleansing leaves fine to normal hair healthy and full of body.
rosemary mint conditioner
Weightless conditioning leaves fine to normal hair healthy and full of body.
shampure™ shampoo
Cleanses hair with morikue™ protein from the Peruvian rainforest. For optimum benefits, use with shampure™ conditioner.
shampure™ conditioner
Conditions and fortifies all hair types with morikue™ protein.
smooth infusion™ shampoo
Gently cleanse and create a smooth new surface on your hair with our exclusive plant infusion blend derived from certified organic aloe, maize and guar bean. Significantly reduce your frizz and unwanted wave.
smooth infusion™ conditioner
Condition and create a smooth new surface on your hair with our exclusive plant infusion blend derived from certified organic aloe, maize and guar bean. Significantly reduce your frizz and unwanted wave.
aveda men pure-formance™ shampoo
High-performance shampoo works together with pure-formance™ conditioner to soothe and relieve scalp while cleansing, conditioning and moisturizing hair.
aveda men pure-formance™ conditioner
High-performance conditioner works together with pure-formance™ shampoo to refresh and relieve scalp, condition hair and add a healthy shine.