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OUR MISSION AT AVEDA IS
TO CARE FOR THE WORLD
WE LIVE IN, FROM THE
PRODUCTS WE MAKE TO THE
WAYS IN WHICH WE GIVE
BACK TO SOCIETY.

AT AVEDA, WE STRIVE TO SET
AN EXAMPLE FOR
ENVIRONMENTAL
LEADERSHIP AND
RESPONSIBILITY, NOT JUST IN
THE WORLD OF BEAUTY, BUT
AROUND THE WORLD.

HORST RECHELBACHER, FOUNDER

Best for your unique
hair type

100% vegan products designed to enhance your hair's natural beauty.

A FORCE OF NATURE SINCE 1978

Aveda was founded in 1978 by world-class hair
stylist Horst Rechelbacher, a pioneer of holistic
beauty and environmental responsibility.

Combining the ancient art of Ayurvedic healing
with modern botanical science, Aveda creates
plant powered, 90%+ naturally derived*, high-
performance products for hair, skin and body,
crafted with care for people and planet.

*90%+ naturally derived haircare per ISO 16128 standard,
from plants, non-petroleum minerals, and/or water.

ENVIRONMENTAL LEADERSHIP

PLANT-POWERED
HAIR CARE ROOTED
IN NATURE

Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-
performance formulas.¹

Pioneer in sustainability
First beauty company to use 100% PCR resin
in bottles and jars.²

Care for the people and planet
Over $71M raised for non-profit clean
water projects, including global partner
charity: water, to protect clean water access.

The Aveda Corporation, its products and the corporate-owned
Aveda Experience Centers are certified B Corp™.

¹Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. ²85%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. ³Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.